X7 BUILDER ALLOWS CONSUMERS TO VIEW CUSTOMIZED PAINTBALL MARKER ON-SCREEN BEFORE PURCHASING
Tippmann Sports has introduced an innovative computer-based program
BUFFALO GROVE, IL - January 11, 2007 - Tippmann Sports has introduced an innovative computer-based program, which allows consumers to view exactly how their new X7 marker will look with a variety of performance upgrades and modifications. The proprietary program - the X7 Builder - was launched immediately following the introduction of Tippmann's groundbreaking X7, a new marker offering more than 1,000 variations, which is being called "the most customizable paintball marker ever manufactured."
When using the X7 Builder, which will be available on Tippmann's website, select e-commerce sites and through special kiosks and desktop computers at paintball dealers nationwide, consumers can quickly scroll through a full array of buttstocks, foregrips, carry handles, magazines, sites, grips and accessories to build an X7 marker with the specific modifications that best match their individual needs and preferences. The retail price of the marker created can then be viewed on-screen so players know exactly how much their dream marker will cost. Plus, on tippmann.com, the program will direct consumers to a Tippmann dealer in their vicinity.
"We felt it was important for players to see first-hand just how customizable the X7 really is," said Patrick Ehren, Vice President of Sales and Marketing for Tippmann Sports. "Offering our consumers an opportunity to build their own marker really gets them involved in the process and allows retailers to provide them with exactly what they're looking for. There aren't a lot of products available - in any industry - that offer this level of personalization at the retail level."
The standard, out-of-the-box configuration of the X7 includes an AR-15 styled magazine with a built-in storage compartment, adjustable rear site, modular shroud and a receiver with military-spec Picatinny upgrades and modifications selected by the consumer.
For additional details regarding the X7 or the innovative new X7 Builder from Tippmann Sports, please call 1-800-533-4831 or visit www.tippmann.com.
Tippmann Sports, a leader in high-performance paintball markers and related accessories, is dedicated to quality manufacturing and the pursuit of cutting-edge technology and design. The company serves the growing paintball and Airsoft industries from its corporate headquarters in Fort Wayne, Indiana. Tippmann Sports' complete line of paintball markers and related accessories can be found at paintball stores and fields as well as mass retail and sporting goods outlets throughout the world.