TIPPMANN CONTINUES TO CONNECT WITH SMART PHONE USERS

11/30/2011

Company launches new mobile website and incorporates helpful QR codes

Buffalo Grove, Ill. – Tippmann is continuing to lead the way when it comes to technology. Based on the explosive growth of smart phone usage among paintball players, the company is introducing several new initiatives. Most notably, Tippmann has launched a mobile website optimized for viewing on handheld devices. Anyone who now visits www.tippmann.com on a smart phone will immediately connect to a user-friendly mobile site, where they can view helpful product details, gain access to the company’s Paintball Locator and Product Guide apps, or click into Tippmann’s industry-leading social media sites. Users in the United States will also be able to purchase Tippmann products directly from their phones.

“Offering Tippmann players fast and easy access to our company is something we’ve believed in for more than 25 years,” said Ron Goldblatt, director of marketing for Tippmann Sports. “Of course, as technology has changed, that means we’ve also had to focus on evolving to ensure we continue to meet the expanding needs of our fans.”

In a related development, Tippmann is also planning to incorporate more QR codes into upcoming print ads, retail displays and product packaging. Anyone who downloads a QR code reader onto their smart phone and then scans the Tippmann code will immediately gain access to a variety of helpful web-based content, including product information, images, videos, and more. 

“We view QR codes as a great way to provide players with additional information when they need it the most,” Goldblatt added. “Of course, this technology is also helpful for retailers, because we’ll be able to provide their customers with more detailed information while utilizing considerably less space.”

About Tippmann Sports: 
Proudly celebrating 25 years in paintball, Tippmann Sports is dedicated to quality manufacturing as well as advancing paintball technology and design. The company serves the global paintball industry from its headquarters and manufacturing facility in Fort Wayne, Indiana as well as its warehouse in Brussels, Belgium. Tippmann Sports’ complete line of paintball markers and related accessories can be found at paintball stores and fields as well as mass retail and sporting goods outlets throughout the world. 

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