TIPPMANN LAUNCHES NEW E-COMMERCE PROGRAM TO DRIVE SALES TO PAINTBALL DEALERS

05/13/2010

Tippmann has launched an exciting new online shopping program

FORT WAYNE, IN (May 13, 2010) – Tippmann has launched an exciting new online shopping program that will offer paintball players an all-new level of convenience while driving new sales to paintball dealers. Consumers can now order a full spectrum of Tippmann products directly from the company’s Websites, www.tippmann.com or www.usarmypaintball.com, using the “Buy Now” button for each product. Those who purchase can then choose to pickup items at a nearby paintball dealer or have the products shipped from a dealer for fast and easy at-home delivery. The new shopping feature is available as a result of a recent partnership Tippmann formed with Shopatron, the world’s leading provider of global e-Commerce solutions. Initially, shipments will only be made within the United States.

“The Tippmann Website generates significant traffic and we wanted to make it as easy as possible for those visitors to order Tippmann product directly from our site. Without question, our new online shopping program represents a ‘win-win’ for Tippmann dealers and players alike,” said Ron Goldblatt, director of marketing for Tippmann Sports. “Players now have access to one-stop-shopping – directly from Tippmann – combined with the convenience of in-store pickup or at-home delivery. And, for dealers, this program will help strengthen their connection with local paintball players while also driving new product sales. The new site is already live and we anticipate seeing some very strong activity soon.”

Visitors to the new Tippmann e-Commerce site will be able to find what they’re looking for quickly and easily. They just choose from one of several product categories, then click on the desired product, then add it to their online “shopping cart” before proceeding to “checkout” to complete the transaction. The site is extremely intuitive and easy-to-use, especially for those who have purchased online before.

About Tippmann: 
For more than 20 years, Tippmann Sports has been dedicated to quality manufacturing and the pursuit of cutting-edge technology and design. The company serves the paintball industry from its headquarters and manufacturing facility in Fort Wayne, Indiana. Tippmann Sports’ complete line of paintball markers and related accessories can be found at paintball stores and fields as well as mass retail and sporting goods outlets throughout the world.

About Shopatron: 
A trailblazer in the world of e-Commerce, Shopatron was founded in September 2000 and launched in August 2001 by Ed Stevens and Sean Collier. Shopatron’s North American headquarters are in San Luis Obispo, California, midway between San Francisco and Los Angeles. The company’s European headquarters are located in Swindon, Wiltshire, United Kingdom. For additional details, please visit www.ecommerce.shopatron.com.

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