TIPPMANN EXPANDS WEB PRESENCE; SEEKS PLAYERS TO HIGHLIGHT IN FUTURE ADS
Paintballers can easily connect with Tippmann on Facebook, MySpace, YouTube and other sites
BUFFALO GROVE, Ill. (February 4, 2009) – Tippmann Sports has expanded its presence on the Web and can now be found on a variety of popular social sites, including Facebook and MySpace. In a related development, the company is reaching out to paintball players online to encourage them to submit photos and videos, which may be incorporated into the company’s future marketing and player outreach efforts. Players of all calibers are encouraged to connect with Tippmann through one of the following sites:
“Our primary Web strategy is pretty straightforward,” said Ron Goldblatt, director of marketing for Tippmann Sports. “The typical Tippmann player spends a significant amount of time online, and we want to make it as easy as possible for them to stay abreast of any company updates or new product introductions that could be of interest to them or their friends. Plus, by expanding into popular sites like Facebook and MySpace, we hope to connect with a whole new group of players as we continue to seek ways to grow the game.”
Tippmann’s current advertising campaign will be updated on a monthly basis and will incorporate images supplied by players from around the world. The campaign utilizes the theme “Strength in Numbers, Pride in Individuality,” to highlight how Tippmann players take pride in customizing their markers. This celebration of individuality encouraged Tippmann to reach out to players to secure action shots featuring their personalized markers.
“We look forward to seeing the images that are submitted to us,” Goldblatt added. “And, we hope that all Tippmann players – even those not interested in being a part of our ad campaign – sign up as fans on Facebook or MySpace. We want to make these sites the ultimate online destinations for any Tippmann supporter and also serve as a resource for the many great Tippmann and paintball forums already on the Web. We’ve had thousands of fans join our Facebook page already and we encourage all paintball groups, forums and dealers to participate in our online networks and stay connected.”
For more than 20 years, Tippmann Sports has been dedicated to quality manufacturing and the pursuit of cutting-edge technology and design. The company serves the paintball industry from its headquarters and manufacturing facility in Fort Wayne, Indiana. Tippmann Sports’ complete line of paintball markers and related accessories can be found at paintball stores and fields as well as mass retail and sporting goods outlets throughout the world.