TIPPMANN SPORTS AND U.S. ARMY JOIN FORCES
NEW LINE OF PAINTBALL EQUIPMENT MARKETED UNDER U.S. ARMY BRAND
BUFFALO GROVE, IL - Tippmann Sports is proud to introduce U.S. Army Paintball, an entirely new brand for players seeking high-quality equipment and a realistic military feel at an affordable price. U.S. Army Paintball will officially launch in early 2008 with the introduction of a family of markers and modifications manufactured by Tippmann. The strength of the U.S. Army brand is expected to attract new players to paintball and help convey the unmatched level of realism and durability the new products will deliver. In addition to markers, all paintball categories are included in the official licensing agreement Tippmann signed with U.S. Army, so additional products will be introduced in the coming months.
"Dependable...rugged...top-level performance - words easily applied to the men and women in the U.S. Army as well as the new products being launched by U.S. Army Paintball," said Patrick Ehren, Vice President of Sales and Marketing for Tippmann Sports. "Based on initial feedback, we expect very strong response to U.S. Army Paintball. And, we believe the brand will create new opportunities to grow the game by bridging paintball to the estimated 30 million Americans who are active in the military, veterans, part of military families or military enthusiasts. Plus, it's a great way for Tippmann to demonstrate its support of our troops."
The U.S. Army brand will be launched in conjunction with a broad-reaching program that will utilize the core values of the Army to promote safety, teamwork and strategy among paintball players. The first-of-its-kind program will include a Web site and a unique U.S. Army Paintball Guide, which will be included with every marker to educate players and provide them with the necessary tools to be effective and responsible in the field - helping maximize their enjoyment of the game. The guide will even provide a few missions that the average player can easily integrate into their weekend game. Additional missions will also be available for download on the U.S. Army Paintball Web site.
"It's important to note that U.S. Army is a lot more than just a few new markers, it's a whole new product line that will give retailers the ability to merchandise a cohesive program to expand awareness of paintball and bring more players to the game," Ehren added. "Without question, retailers and players are hungry for a recognizable new brand that couples well-crafted equipment with the intelligence needed to play paintball the way it was meant to be played - the U.S. Army way."
For additional details about U.S. Army Paintball, please call 1-800-533-4831. More specific product information and retail availability will also be available in early November on the new U.S. Army Paintball Web site, located at usarmypaintball.com.For more than 20 years, Tippmann Sports has been dedicated to quality manufacturing and the pursuit of cutting-edge technology and design. The company serves the paintball and airsoft industries from its headquarters and manufacturing facility in Fort Wayne, Indiana. Tippmann Sports' complete line of paintball markers and related accessories can be found at paintball stores and fields as well as mass retail and sporting goods outlets throughout the world.