TIPPMANN LAUNCHES "YOU PLAY, WE PAY" PROMOTION

10/24/2007

Tippmann's "You Play, We Pay" promotion

BUFFALO GROVE, IL - As costs continue to escalate for most popular pastimes, including paintball, Tippmann Sports is keeping players in the game by offering free air or field play with the purchase of its legendary 98 Custom marker. Tippmann's "You Play, We Pay" promotion will be launched at paintball stores and fields nationwide beginning November 1, 2007 and will run through January 15, 2008. The program will provide a $20 reimbursement to any player who purchases a new 98 Custom and a paintball field pass or CO2/HPA refill and then submits their receipts.

"The 'You Play, We Pay' promotion helps us reward players who recognize the Tippmann difference," said Patrick Ehren, Vice President of Sales and Marketing for Tippmann Sports. "We want everyone who uses one of our markers to have a positive experience and become long-term players. And, we're accomplishing this by delivering reliable markers based on proven technology and by offering special incentives that make it easy and affordable for players to stay active in paintball."

Participating retailers will be given a variety of promotional materials to generate in-store awareness about the new promotion, including counter cards, shelf danglers, shelf cards and rebate forms. The "You Play, We Pay" promotion is designed for turn-key retail implementation, so participating stores can simply display the appropriate signage and then let Tippmann handle the remaining details.

"This program is a win-win for consumers and retailers alike," Ehren added. "Players get a nice break when purchasing one of the most popular markers ever manufactured, while retailers and field owners are provided with new opportunities to sell air and playtime. We think this promotion is really going to make a beneficial impact in advance of the busy holiday season."

For additional details about Tippmann's soon-to-be launched "You Play, We Pay" promotion, please call 1-800-533-4831. More specific company information can also be obtained online attippmann.com.

For more than 20 years, Tippmann Sports has been dedicated to quality manufacturing and the pursuit of cutting-edge technology and design. The company serves the paintball and airsoft industries from its headquarters and manufacturing facility in Fort Wayne, Indiana. Tippmann Sports' complete line of paintball markers and related accessories can be found at paintball stores and fields as well as mass retail and sporting goods outlets throughout the world.

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